Idea Cellular, Indian Railways partner for campaign

Language helpline to offer support in 16 languages

PTI | November 3, 2010



Telecom services provider Idea Cellular today said it has partnered with Indian Railways to promote its language helpline service.

As part of the campaign, the Idea Language Helpline will be promoted across Indian Railways network for a week with the Idea Language Helpline jingle playing on 139, Idea Cellular said in a statement.

Through this initiative, Idea Cellular wants to connect with crores of travellers during the festive season and introduce the 'Language Helpline' in order to assist them in their communication with the people in new city and areas, it added.

"Indian Railways is one of the world's widest and leading railways network. This gives us a platform to connect with maximum number of passengers across the country, and offer a utility service to crores of passengers," Idea Cellular Senior Vice President (Marketing) Anupama Ahluwalia said.

Idea had launched the 'Language Helpline' to offer communication support to callers in 16 languages.

Comments

 

Other News

Railways imposed ₹5.13 crore fine for food quality and hygiene violations

Indian Railways serve about 58 crore meals every year on an average. About only 0.0008% food quality related complaints are received on average. Based on complaints during the last three years, appropriate penal actions have been taken by IRCTC. Such actions include imposition of fines amounting to ₹5.13

STHAVAR: Why every Indian built asset needs a permanent digital identity

India has built digital systems for identity, payments, taxation, documents, logistics and public services. State governments, ministries, infrastructure agencies and urban local bodies have also created portals for land records, building permissions, project monitoring, property taxation and municipal s

Saksham Skill census identifies 22,000 job-ready candidates in one Mumbai ward

A first-of-its-kind AI-enabled skill census conducted in Mumbai`s H-West Ward has identified a potential livelihood pipeline of nearly 22,000 candidates, generated over 32,000 provisional job matches while revealing that 71.2 per cent of surveyed homemakers are willing to join the workforce, according to

GI tags: Scaling traditional wealth into global brands

Geographical Indication (GI) tags have emerged as a powerful tool for protecting India`s cultural heritage, while creating economic opportunities for local communities. By linking products to their place of origin, GI tags preserve traditional knowledge, prevent misuse, and enhance consumer trust. They h

BMC: 207 officials in ACB net, 112 still on duty, 68 retire before justice catches up

There are significant delays in the handling of corruption cases involving officials of the Brihanmumbai Municipal Corporation (BMC), a Right to Information (RTI) response obtained by rights activist Jeetendra Ghadge has revealed. As of 30 April 2026, 207 BMC officials face Anti-Corruption Bureau (A

The transformation trap: Why efficiency is not innovation

Every company is transforming, or so it claims.   There was a time when the word ‘transformation’ carried weight. It signified bold strategic shifts, reinvention of business models, and breakthrough technologies that fundamentally changed how organizations created

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter