Indian youths spend 2 hrs daily on social networking sites

Facebook and Linkedin the most favorite

PTI | July 20, 2010



Tech-savvy Indian youths in major cities are spending at least two hours a day to connect themselves with others through social networking websites like Facebook, Twitter and Orkut, a new survey has found.

The "Social Media" survey by Indiabiz News & Research Services (INRS) also found that about 30 per cent of the youths access networking sites from their mobile phones rather than sitting before computers, an indication of how the generation next is taking advantage of the ever-converging technology and communication space.

Among the popular social networking sites, Facebook emerged as the most sought-after website for the youths, while LinkedIn is the second most popular site, according to the survey conducted in major cities such as Delhi, Mumbai, Kolkata, Chennai and Bangalore.

When asked about their favourite networking site, majority of the youths preferred Facebook while about 45.8 per cent voted in favour of LinkedIn, over 36 per cent voted for video-sharing website YouTube and 29.6 per cent said they liked Twitter.

The study attributed the growing popularity of LinkedIn to business networking.

It found that about 37 per cent of the respondents fall in the age group of 26-30 years and almost 35 per cent of them are professionals with mid-level jobs.

"Perhaps, that explains the importance of LinkedIn, a business networking platform that helps its users in establishing contacts and connections related to jobs and business opportunity." the INRS survey said.

However, the popularity of micro-blogging site Twitter seems to be limited to celebrities -- mostly from the film and entertainment industry.

According to a recent study by audience traffic and demographics research firm Vizisense, Facebook has around eight million users in India, while professional networking site LinkedIn boasts a subscriber base of six million in the country.

Another similar study by research firm Nielsen had claimed that about 70 per cent of social media users in India identify Orkut as their preferred social media site although Facebook and Twitter are experiencing exponential growth in India.

While social networking sites are blamed for bullying and online abuse of teenage users, the INRS survey found that most of the users seem to decide things on their own and do not follow trends per se.

The report said: "About 63 per cent of those who took the poll have never engaged with Communities, Groups and Fan pages on networking sites.

"Among these, more than half join on their own will and a minuscule (11 per cent) would only follow brand endorsements by their friends and only 15 per cent said they trust the information provided.

"Despite the efforts of companies trying to push their brands in the social media space, nearly half of the respondents do not associate themselves with any brand or product."

Even as more and more people are joining the online networking space for professional reasons, the most dominant reason to join the club is to stay in touch with friends.

Almost 90 per cent of the users join such sites to follow or stay in touch with their friends, while nearly 80 per cent follow their friends for their pictures.

A large number of users (45 per cent) are reading or writing blogs to express ideas and opinions.

The study found that almost 70 per cent of bloggers spend at least half-an-hour daily -- mostly for gaining information.

The top five categories of blogs are entertainment, current affairs, personal, fashion and technology.
 

Comments

 

Other News

Railways imposed ₹5.13 crore fine for food quality and hygiene violations

Indian Railways serve about 58 crore meals every year on an average. About only 0.0008% food quality related complaints are received on average. Based on complaints during the last three years, appropriate penal actions have been taken by IRCTC. Such actions include imposition of fines amounting to ₹5.13

STHAVAR: Why every Indian built asset needs a permanent digital identity

India has built digital systems for identity, payments, taxation, documents, logistics and public services. State governments, ministries, infrastructure agencies and urban local bodies have also created portals for land records, building permissions, project monitoring, property taxation and municipal s

Saksham Skill census identifies 22,000 job-ready candidates in one Mumbai ward

A first-of-its-kind AI-enabled skill census conducted in Mumbai`s H-West Ward has identified a potential livelihood pipeline of nearly 22,000 candidates, generated over 32,000 provisional job matches while revealing that 71.2 per cent of surveyed homemakers are willing to join the workforce, according to

GI tags: Scaling traditional wealth into global brands

Geographical Indication (GI) tags have emerged as a powerful tool for protecting India`s cultural heritage, while creating economic opportunities for local communities. By linking products to their place of origin, GI tags preserve traditional knowledge, prevent misuse, and enhance consumer trust. They h

BMC: 207 officials in ACB net, 112 still on duty, 68 retire before justice catches up

There are significant delays in the handling of corruption cases involving officials of the Brihanmumbai Municipal Corporation (BMC), a Right to Information (RTI) response obtained by rights activist Jeetendra Ghadge has revealed. As of 30 April 2026, 207 BMC officials face Anti-Corruption Bureau (A

The transformation trap: Why efficiency is not innovation

Every company is transforming, or so it claims.   There was a time when the word ‘transformation’ carried weight. It signified bold strategic shifts, reinvention of business models, and breakthrough technologies that fundamentally changed how organizations created

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter