Private sector lender ING Vysya today said it has launched 'ING Zing Savings Account' and 'www.kidzzbank.com', a web portal, for kids.

ING Zing is designed by kids for kids - everything from product features, discount offers, user guide to the look of the debit card was selected and approved by a set of kids in the age group between 7-13, a release issued here said.

The product provides an ideal mix of the independence that kids desire and instill the sense of responsibility in a fun way. The 'Zing Debit Card' comes with a set of great offers on books, toys, games, bikes, fast food and many other purchases that kids like to make.

The Zing account also comes with a personalised account statement for the kid which will show how money came into the account and where all it was spent. ING Vysya Bank encourages parents to set up a small, recurring investment (SIP) in equity mutual funds in the ZING account, the release said.

The 'Kidzzbank.com' portal contains a virtual bank that explains all the key functions of a bank through games and quizzes. Kids can create their own login, earn points by winning games, redeem these points for fun rewards and post updates on their Facebook account, it said.