Fast evolving online gems and jewellery retail is likely to capture 25 percent of overall USD 16 billion business in the country in another 6-7 years, according to experts.

"We started our jewellery portal last year and have witnessed tremendous trends since. We are doing an average of 50-53 transactions daily with ticket size from Rs 20,000-75-000. With this trend, we expect online portals to handle about 25 percent of the overall USD 16 billion gems and jewellery business in the country in another 6-7 years," jewelsnext.com CEO Gaurav S Issar told PTI.

This concept is also catching up as most people, especially NRIs, find it convenient and hassle-free, he explained.

"Our portal offers a very large choice in every category from branded as well as unbranded segment," he said.

The certification with jewellery that guarantees its quality is also helping in building the consumer confidence to buy jewellery online, Issar said.

Echoing him, Bluestone.com Chief Merchandising Officer Shipra Jain said, "We have all our plain gold jewellery with BIS hallmarking certificate. Every piece of jewellery that we make is certified for authenticity by renowned names like the International Gemological Institute (IGI) and HKD Diamond Laboratories".

These portals also offer reselling options to boost their business.

"Reselling is similar to what offline retailers are offering. We offer a Lifetime Exchange Policy. If the product are intact, the piece may be exchanged for any other item at 80 percent of the prevalent value," Jain said.

However, she said, even as the portal offer collections ranging from Rs 2,000 to 4,00,000, usually items below Rs 10,000 range are fast moving ones especially for the gifting purchases.