Nokia India on Wednesday announced partnerships with Bharti Airtel and Vodafone to offer solutions from Nokia Store to customers of these two telecom operators.

"This will enable purchase of Nokia Store applications through an operator billing process. This would also offer significant monetisation opportunities to developers and galvanise local content development," Vodafone India chief commercial officer Sanjoy Mukerji said.

Vodafone and Airtel consumers can now download local and global paid content on Nokia's mobile application store and pay through monthly mobile phone bills, or from the pre-paid balance.

"This partnership will strengthen our efforts to increase usage of mobile Internet services," Bharti Airtel's chief marketing officer N Rajaram said.

Nokia also announced the availability of 'in-application' billing solutions, which allow consumers to purchase digital content directly from within the application's interface.

"We believe our partnership with Vodafone and Airtel will provide more and more consumers easy access to paid content on the Nokia Store. This is also a significant step for our developer partners," Nokia India Marketing Director Viral Oza said.