Now, buy shoes via SMS!

Mobile Commerce touches Indian lives

PTI | June 24, 2010



Too hot to go out to buy a pair of shoes? No sweat. Just send an SMS and you can get your favourite Florsheim, Lotto, Adidas or the Red Tape delivered at your doorstep.

As mobile commerce begins to touch various aspects of life of Indians, usage of SMS is going beyond booking movie tickets or ordering cooking gas.

Internet retail footwear portal, bigshoebazaar.com has started a new SMS shopping service under which customers can now order footwear just by sending a text message.

"Now bigshoebazaar is all set to take shopping to the next generation with a service to shop through one's mobile.

Mobile is the one and only communication device which is now almost omniscient in India," bigshoebazaar.com Director Rajul Jain said.

The footwear retail portal has developed a new SMS catalogue that will enable customers to order products featured in any newspaper or magazine by means of SMS.

"The orders are placed instantly and the delivery is done through couriers with delivery to customer in 3-4 working days," the company said.

Jain said the new service is part of the company's efforts to take footwear retailing to the next level after its online shopping order system.

For a general customer to order a pair of footwear, he or she will need to SMS the product code, the size and the address. Payment can be either through credit cards or cash, with no delivery charges.

Started in 2007, bigshoebazaar.com began as an online portal for business-to-customer footwear retailing and has over 70 clients, including Woodland, Lee Cooper, Reebok and Puma, with a portfolio of 10,000 designs.

The portal currently provides its integrated customer service, logistics and brand integration by operating online exclusive branded outlets (EBOs) for four brands -- Florsheim, Lotto, Adidas and Red Tape.

Comments

 

Other News

AI: Code, Control, Conquer

India today stands at a critical juncture in the area of artificial intelligence. While the country is among the fastest adopters of AI in the world, it remains heavily reliant on technologies developed elsewhere. This paradox, experts warn, cannot persist if India seeks technological sovereignty.

RBI pauses to assess inflation risks, policy transmission

The Reserve Bank of India (RBI) has begun the new fiscal year with a calibrated pause, keeping the repo rate unchanged at 5.25 per cent in its April Monetary Policy Committee (MPC) meeting. The decision, taken unanimously, reflects a shift from aggressive policy action to cautious observation after a signi

New pathways for tourism growth

Traditionally, India’s tourism policy has been based on three main components: the number of visitors, building tourist attractions and providing facilities for tourists. Due to the increase in climate-related issues and environmental destruction that occurred over previous years, policymakers have b

Is the US a superpower anymore?

On April 8, hours after warning that “a whole civilisation will die tonight,” US president Donald Trump, exhibiting his unique style of retreating from high-voltage brinkmanship, announced that he agreed to a two-week ceasefire with Iran. The weekend talks in Islamabad have failed and the futur

Machines communicate, humans connect

There is a moment every event professional knows—the kind that arrives without warning, usually an hour before the curtain rises. Months of meticulous planning are in place. And then comes the call: “We’ll also need a projector. For the slides.”   No email

Why India is entering a ‘stagflation lite’ phase

India’s macroeconomic narrative is quietly shifting—from a rare “Goldilocks” equilibrium of stable growth and contained inflation to a more fragile phase where external shocks are beginning to dominate domestic policy outcomes. The numbers still look reassuring at first glance: GDP


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter