Online social networking sites are now 'ingrained': study

Facebook brought a major change in the way people communicate with each other

PTI | November 15, 2010



Facebook has brought about a major change in the way people communicate with each other and for many their friendships now depend on it, according to an Australian study.

Facebook and other online social networking sites are now "ingrained" and for many people their friendships depend on them, local media today reported quoting the study.

The study found that there were just three per cent of respondents aged 18 to 30 not having a Facebook profile or equivalent, it said.

Among respondents aged up to 80 years, the percentage of those who shun all forms on online social networking is still less than 15 per cent.

"It is really ingrained in our society now," Rebecca Mathews, a researcher at the Australian Psychological Society (APS), said. "It is a major change in the way we communicate.

I guess the telephone being invented was another major one that is comparable."

Mathews polled more than 1800 people and found, overall, that 86 per cent were using online social networking - the vast majority using Facebook but also sites like Twitter and RSVP - and for many it was now part of their everyday routine.

Over 53 per cent of respondents said the websites gave them more regular contact with friends and family, while 79 per cent said it fostered closer ties with those living far away.

About a quarter of around 26 per cent said they went out more and had more face-to-face contact as a result online social networking.

Over 50 per cent of users aged 18 to 30 said they would "lose contact with many of their friends if they stopped", which raises the hypothetical question of what if Facebook was ever switched off’ "I don't think we'd fall in a heap, but it would be a major adjustment," Mathews said.

"Once we introduce technology we really struggle to go backwards and, overall, we do think it is a positive."

More than a quarter of 28 per cent reported a "negative experience," such as harassment or unwanted contact, from online social networking but Mathews said this matched rates of bullying in schools and workplaces.

"It may not be be that online social networking sites are a vehicle for negative experiences and bullying but just another forum in which they occur," she said.

 

Comments

 

Other News

Railways imposed ₹5.13 crore fine for food quality and hygiene violations

Indian Railways serve about 58 crore meals every year on an average. About only 0.0008% food quality related complaints are received on average. Based on complaints during the last three years, appropriate penal actions have been taken by IRCTC. Such actions include imposition of fines amounting to ₹5.13

STHAVAR: Why every Indian built asset needs a permanent digital identity

India has built digital systems for identity, payments, taxation, documents, logistics and public services. State governments, ministries, infrastructure agencies and urban local bodies have also created portals for land records, building permissions, project monitoring, property taxation and municipal s

Saksham Skill census identifies 22,000 job-ready candidates in one Mumbai ward

A first-of-its-kind AI-enabled skill census conducted in Mumbai`s H-West Ward has identified a potential livelihood pipeline of nearly 22,000 candidates, generated over 32,000 provisional job matches while revealing that 71.2 per cent of surveyed homemakers are willing to join the workforce, according to

GI tags: Scaling traditional wealth into global brands

Geographical Indication (GI) tags have emerged as a powerful tool for protecting India`s cultural heritage, while creating economic opportunities for local communities. By linking products to their place of origin, GI tags preserve traditional knowledge, prevent misuse, and enhance consumer trust. They h

BMC: 207 officials in ACB net, 112 still on duty, 68 retire before justice catches up

There are significant delays in the handling of corruption cases involving officials of the Brihanmumbai Municipal Corporation (BMC), a Right to Information (RTI) response obtained by rights activist Jeetendra Ghadge has revealed. As of 30 April 2026, 207 BMC officials face Anti-Corruption Bureau (A

The transformation trap: Why efficiency is not innovation

Every company is transforming, or so it claims.   There was a time when the word ‘transformation’ carried weight. It signified bold strategic shifts, reinvention of business models, and breakthrough technologies that fundamentally changed how organizations created

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter