Eros International plc today announced the appointment of Ricky Ghai as Chief Executive Officer of its digital and new media arm Eros Digital, with effect from July.

Ghai will be based in Eros' operating offices primarily in India, as well as the UAE, the UK and US, a press release issued here stated.

Ghai joins Eros from the Abu Dhabi Media Company (ADM) where he led the digital group since its inception in 2007.

Before ADM, Ghai spent over 25-years in a variety of media roles starting with 10-years at the BBC in content acquisition and business development roles. This was followed by senior programing positions at TV3 Sweden, MBC Group and Orbit (now OSN).

More recently, Ghai worked with BT Vision in launching its video on demand service in the UK.

"Eros Digital will be an increasingly large contributor to Eros International Plc's growth over the medium-term and the appointment of Ricky is a statement of our intent in this arena," Eros Executive Chairman Kishore Lulla said.

Commenting on his appointment, Ghai said, "As media companies across the globe look for new ideas and migrate traditional business to digital platforms, Eros has all the right ingredients, credentials, talent, compelling content and technology at its fingertips, to lead the field.

"In the coming months, we aim to take Eros to another level. Good ideas are easy to find, but its our ability for excellence in execution that will stand us apart."