Ad goof-up: Ministry did not take PMO’s approval

The ad carried photograph of former Pak air chief


Danish Raza | February 26, 2010

The ministry of women and child development (WCD) did not take approval of the Prime Minister’s Office in using the photograph of the
prime minister in an advertisement which also carried the photograph of former Pakistani air chief Tanvir Ahmed.

This was revealed by the WCD in response of an RTI application filed by Delhi resident Subhash Chandra Agrawal.

The advertisement, released by the ministry, was published in national dailies on January 24, 2010, to mark the Girl Child Day. It also carried photographs of cricketer Virender Sehwag and sitar maestro Amjad Ali Khan, among others.

The ad had put the government in an embarrassing situation with the PMO regretting the incident and ordering an internal inquiry into the

However, WCD minster Krishna Tirath tried to downplay the matter saying that the message was more important than the image. “The
photograph is symbolic. The girl child should be protected, that is more important,' she had told the reporters then.

A day after publication of the advertisement, Agrawal filed an RTI application asking if it was compulsory for a the ministry to seek PMO's approval for publishing photograph of the prime minister in a government advertisement. “Yes”, was the reply given by M.R. Mohanty, Public Information Officer of the Ministry.

“No approval from the PMO was sought,” was the reply to Agrawal’s demand of a copy of approval from the PMO for the same advertisement.

To know the status of enquiry into the matter, the applicant also asked for a copy of the communication between the PMO and the
ministry. “They have denied this information,” said Agrawal. “It seems rather impossible that a blunder which resulted in PMO seeking apology
to the nation might not be taken by PMO with the ministry.”

Details including the name of the person or agency which designed the controversial advertisement and the action taken against the same were
also refused on the pretext that an enquiry was in progress.



Other News

Who is Eknath Shinde, the auto driver who became CM?

Hailing from Satara district of Maharashtra, Eknath Sambhaji Shinde had to leave his education midway to financially support his family. He worked as an auto rickshaw driver, a lorry driver and also said to have worked in a brewery before he came in contact with Anand Dighe, Shiv Sena’s Thane unit pr

Metro 3 car shed to stay at Aarey, say new CM Shinde

Former Maharashtra chief minister Davendra Fadnavis stunned all at a press conference Thursday and named Eknath Shinde, the rebel MLA from Shiv Sena, as the next chief minister. Though Fadnavis said he would stay out of the government, a few hours later the BJP leadership announced he would be the deputy c

Uddhav Thackeray resigns as chief minister of Maharashtra

Minutes after the Supreme Court ordered a floor test on Wednesday night, Uddhav Thackeray in a televised address resigned as the chief minister of Maharashtra and also as a member of legislative council (MLC). He later drove down to Raj Bhavan and tendered his resignation to the governor Bhagat Singh Koshi

Gig workforce expected to expand to 2.35 crore by 2029-30

The gig economy has arrived in India, as the Covid-19 pandemic has propelled a flexibility of employment. As many as 77 lakh workers were engaged in the gig economy, constituting 2.6% of the non-agricultural workforce or 1.5% of the total workforce in India. The gig workforce is expected to expand to 2.35

How Antyodaya Saral is simplifying everyday life in Haryana

From obtaining an electricity connection to a driver`s licence, ration card, or old-age allowance, delivery of government schemes and services is an aspect of governance that impacts citizens at various points throughout their lives. The Haryana state government provides over 600 such schemes and services.

A blueprint of India’s economic future: From a former RBI governor

From Dependence to Self-Reliance: Mapping India’s Rise as a Global Superpower By Bimal Jalan Rupa Publications, 184 pages, Rs 695 Bimal Jalan, a former governor of the Reserve Bank of India (RBI), has been one of our finest commentators on econom

Visionary Talk: Sanjay Pandey, Mumbai Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Current Issue


Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter