After I heard the Tharoors had received eleven billion responses to their tweets over their marital fallout, I thought it was a great way to get back some social traction. Ever since I stopped running, the daily newspaper invitations have sort of dried up and that pisses me off because you can’t reject invitations you don’t get, right?

Anyway, I told my wife we should tweet that we have had a massive row and let it fly. We did that, much against her wishes (she does not share my vision of things) and then I waited.

An hour later we got a tweet back from a KT Devrajan of Cannonore saying marriage was a road both rocky and smooth and one had to take both in the same stride. I thought that was particularly silly because you cannot have the same stride but it was a start.

I said, things are looking up, this is how it starts, one guy, then the next, the whole ripple effect, before you know it, zip, zip, zip the story is viral.

My wife said, one reaction, this is not viral, this isn’t even a normal 98.4.

Patience, I said, it takes time to get momentum, people are probably stunned and they have to absorb it before reacting.

Two hours later no one had joined KT Devrajan and I said, maybe the Net is down but it wasn’t, so without my wife’s permission I retweeted the message, becuase often it doesn’t go global just to KT Devrajan’s rocky-smooth road.

And I waited again. Zoubi. Not a call back from anyone.

Ha, of course, it is on the TV channels, they have upstaged my tweets by going live, we should be getting calls for comment in seconds, a whole deluge, we go direct to the stricken couple, that sort of thing.

Quick, I said, where the remote is, switch on the TV, trawl the news channels we must be breaking news.

Not a mention. No reference, not even a passing shower.

By nightfall there was just me, my wife and KT Devrajan’s sage advice.

So we did the best thing possible… we made up.

What is it the Tharoors have that the Vohras don’t? Do you know how disturbing that is?