TRIFED plans to scale up the retail marketing activities by achieving a procurement goal of Rs 20 crores and sale of Rs 40 crores in 2017-18
GN Bureau | September 22, 2017
Ministry of tribal affairs’ PSU— tribal cooperative marketing development federation of India limited (TRIFED) is contemplating to scale up marketing of tribal products through increase at its retail outlets throughout the country.
TRIFED plans to scale up the retail marketing activities by achieving a procurement goal of Rs 20 crores and sale of Rs 40 crores in the current fiscal.
TRIFED has set an objective to promote tribal art and craft for the benefit of tribal artisans, under Institutional Support for Development and Marketing of tribal products/produce scheme of the ministry.
The federation is making efforts to enhance income of tribals by providing marketing support for the various hand-crafted products they produce. It unveiled its first showroom ‘Tribes India’ in April 1999 in New Delhi and established a chain of 42 retail outlets out of which 29 are its own outlets and 13 have been functioning in association with state level organisations. The sales have shown an increasing trend from Rs 162.56 lakh in 2005-06 to Rs 1,117.85 lakh during 2016-17.
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