Aadhaar is foundation of new India!

Understanding the UID logo

samirsachdeva

Samir Sachdeva | April 28, 2010




The flagship project of UPA government to give a unique identity to every Indian resident got a new name and logo on April 26, when it was unveiled by UID Chairman, Nandan Nilekani at a function in Vigyan Bhawan.  The project was renamed, AADHAAR which translates to foundation or support.


The name aaadhaar communicates the fundamental role of the number issued by the UIDAI.  That the number as a universal identity number will a foundation over which public and private agencies can build services and applications that benefit residents across India.

For the logo design competition the UID Authority got over 3000 entries. The competition carried a reward of Rs 1 lakh and consolation prize of Rs 10000.

The submitted designs were evaluated by the Awareness and Communication Strategy Advisory Council (ACSAC), an advisory group formed earlier by the UIDAI and a list of five finalists were arrived at. Designs by Sudhir Horo, Michael Foley, Saffron Brand Consultants,  Jayanth Jain and Mahendra Kumar and  Atul S. Pande were shortlisted and finally the design by Atul S. Pande was adjudged the best by the ACSAC.
The winning entry (see picture above) is a combination of the sun and the fingerprint. It represents a positive transformation in the life of each individual in India and the core of this transformation is the link that aadhaar has to each individual’s biometrics. So, in a way the logo gives a new destiny to individuals which are embedded in their fingerprints.

The idea of light within the logo communicates the vision of transparency in welfare programs of the government, bringing more light into the delivery of services and resources. The light also explains that UID (aadhaar) will throw light on, and recognize the existence of each poor individual, by registering their identities with the government.

The red and yellow colours of the logo, represent the shades of the sun, are also festive Indian colours.

They would help incorporate the logo easily into local Indian art forms and styles, and will draw attention when painted on village walls and distributed on leaflets.

Aadhaar has the potential to eventually become the single source of identity verification in India. Once residents enroll, they can use the number multiple times – they would be spared the hassle of repeatedly providing supporting identity documents each time they wish to access services such as obtaining a bank account, passport, driving license, and so on. When the number fulfills this vision, aadhaar would indeed become a new dawn of opportunity, for every individual in India.

Comments

 

Other News

Taming turbulence in Indian aviation

The booming Indian aviation industry, among the fastest growing sectors in the world, is projected to be valued at $40 billion by 2027. But, despite robust demand for air travel across the country, more than 50 airlines have closed down in the last decade in India and most private airlines have closed with

PM Modi leaves for G7 Summit in Italy

In his first foreign visit after taking oath of office for the third time, prime minister Narendra Modi Thursday evening left for Italy to participate in the G7 Outreach Summit. “At the invitation of Prime Minister Giorgia Meloni, I am travelling to Apulia region in Italy to participat

Some market talk, some gossip – learnings over tea at RBI

A Fly on the RBI Wall: An Insider’s View of the Central Bank By Alpana Killawala Rupa Publications, 248 pages, Rs 595  

Coalition politics not expected to impact India’s foreign policy

Prime minister Narendra Modi has strived incessantly to bring laurels and much needed recognition for the nation since May 2014 when he was sworn in as the head of state. The poser which can be deliberated upon is this: What will be the consequential impact of the new era of coalition politics which confro

New govt`s first decision pushes for farmer welfare

The BJP-led NDA government has started its term with its first decision relating to farmer welfare. Narendra Modi took charge of office as prime minister of India for the third time on Monday, a day after he and his colleagues were sworn in by the president of India. In his fi

Narendra Modi takes oath for third term

Narendra Modi made history Sunday evening as he was sworn in by president Droupadi Murmu for a third successive term. Modi thus becomes the first prime minister since Jawaharlal Nehru to have comptered two full terms and beginning a third consecutive term. In the swearing-in c

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter