Master Blaster Sachin Tendulkar will now lend help in preventing domestic violence on women.

The International Center for Research on Women (ICRW) in collaboration with the Family Violence Prevention Fund (FVPF), Mumbai School Sports Association (MSSA) and Apanalya and with the financial support from NIKE Foundation launched 'Parivartan'.

'Parivartan' will use cricket as a medium to teach boys how to be respectful towards women which in turn will help reduce violence against women.

The project, on the lines of the famous American programme 'Coaching Boys Into Men' has been endorsed by cricket maestro Sachin.

In a letter to the coaches from 25 schools, from the metropolis, Sachin said, "Winning a match is important for a coach but a big part of the job is helping to develop a solid, responsible young player who is able to become an upstanding citizen."

The cricket legend said, "Parivartan will use India's most popular sport to teach boys how to be respectful towards women and, in turn, help reduce violence against women."

Delhi-based ICRW along with other city-based NGOs aims to cultivate gender equity and reduce gender-based violence.