As India maintained a lowering curve of new Covid-19 infections, prime minister Narendra Modi launched a public movement Thursday, appealing everyone to unite in the fight against the coronavirus and not let the guard down.

In a tweet, the PM appealed everyone to unite in the fight against the novel coronavirus. Reiterating the key message of “wear a mask, wash hands, follow social distancing and practice do gaj ki doori”, he said “together we will succeed and win against the Covid-19”.

The PM tweeted:

Let us #Unite2FightCorona! Let us always remember: Wear a mask. Wash hands. Follow social distancing. Practice ‘Do Gaj Ki Doori.’ Together, we will succeed. Together, we will win against COVID-19.

Home Minister Amit Shah urged everyone to join this public movement. In a tweet, he said, “A global pandemic like Covid-19 can be fought only when all the countrymen come together. Let us all unite to fight against Covid-19 by joining this mass movement started by PM Modi and play an important role in making India Covid-19 free by making everyone aware of this pandemic.”

He added that “There are only three mantras to protect ourselves from Covid-19: wearing a mask, practising two metres of social distancing and washing hands frequently. Follow these three safety mantras of PM Modi to not only keep yourself safe but also to keep your family, friends and colleagues safe from Covid-19.”

The campaign is being launched with the aim to encourage people’s participation. “Under the campaign, a Covid-19 pledge will be taken by all. A Concerted Action Plan will be implemented by Central Government Ministries/ Departments and State Governments/ Union Territories,” an official release said, adding the following highlights of the campaign:

•    Region- specific targeted communication in high case-load districts.
 

•    Simple and easily understandable messages to reach every citizen
 

•    Dissemination throughout the country using all media platforms
 

•    Banners and Posters at public places; involving Frontline workers and Targeting Beneficiaries of Government Schemes
 

•    Hoardings/ wall paintings/ electronic display boards in government premises
 

•    Involvement of Local and National influencers to drive home the message
 

•    Running mobile vans for regular awareness generation
 

•    Audio messages; pamphlets/ brochures on awareness
 

•    Seeking support of Local Cable Operators for running COVID messages
 

•    Coordinated media campaign across platforms for effective outreach and impact