Direct mailers: Government’s new outreach initiative

Mailers are being issued by various union ministries as well as Niti Aayog

GN Bureau | July 20, 2016


#Arun Jaitley   #gold bond scheme   #Niti Aayog   #Direct mailers  


The NDA government has been quite active on the social media, sharing important developments on Twitter. In yet another initiative, it has now started sending out mailers so that the message can reach the target audience.

Last week, a mailer was issued from the office of railway minister Suresh Prabhu while another mailer was put out by the Niti Aayog.

On Wednesday, finance minister Arun Jaitley send out a mailer on “Sovereign Gold Bond (SGB) scheme - Fourth Tranche Open for subscription from July 18 - July 22, 2016.”
 
As the authorities realise the efficacy of these mailers, one hopes to see more mailers being issued by other ministries too.

Comments

 

Other News

Lok Sabha passes amendment bill to improve public examination system

The Lok Sabha on Wednesday passed the Public Examinations (Prevention of Unfair Means) Amendment Bill, 2026 by a voice vote after an extensive discussion. Replying to the debate, minister of state (independent charge) for science & technology; earth sciences and MoS in the PMO, Dr. Jite

Shri Abhijit Phukon (IES, 2004) appointed as Joint Secretary, Department of Agriculture & Farmers Welfare.

 Shri Abhijit Phukon (IES: 2004) has been appointed as Joint Secretary, Department of Agriculture & Farmers Welfare, Government of India. His appointment, approved by the

Shri Avanish Kumar Mishra (ISS, 2000) appointed as Joint Secretary, Department of Administrative Reforms & Public Grievances.

 Shri Avanish Kumar Mishra (ISS: 2000) has been appointed as Joint Secretary, Department of Administrative Reforms & Public Grievances (DARPG), Government of India. The appointment, approved by the Appointments

Millets are thriving. Are millet farmers?

The story of millets is nothing short of extraordinary. Once seen as the food of the poor and downtrodden, they are now seen as the food of the health conscious and the elite. Today, these nutri-cereals occupy prominent shelves in premium supermarkets, feature on the menus of gourmet restaurants, and are e

More judges will not fix courts without better court work practices

A vacant courtroom cannot decide a case. Neither can a poorly managed courtroom simply decide twice as many cases after receiving an additional judge. Judicial capacity and court productivity are related, but they are not the same. The distinction matters because India’s district and subord

Dharmendra Pradhan tenders resignation

Dharmendra Pradhan, education minister at the centre of the storm of the NEET paper leak, offered his resignation to the prime minister on Saturday.   He posted a two-page letter on X, saying he was pained by the events of the last ten days. "This is not a matter of personal

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter