Direct mailers: Government’s new outreach initiative

Mailers are being issued by various union ministries as well as Niti Aayog

GN Bureau | July 20, 2016


#Arun Jaitley   #gold bond scheme   #Niti Aayog   #Direct mailers  


The NDA government has been quite active on the social media, sharing important developments on Twitter. In yet another initiative, it has now started sending out mailers so that the message can reach the target audience.

Last week, a mailer was issued from the office of railway minister Suresh Prabhu while another mailer was put out by the Niti Aayog.

On Wednesday, finance minister Arun Jaitley send out a mailer on “Sovereign Gold Bond (SGB) scheme - Fourth Tranche Open for subscription from July 18 - July 22, 2016.”
 
As the authorities realise the efficacy of these mailers, one hopes to see more mailers being issued by other ministries too.

Comments

 

Other News

Caring for cancer patients: the expanded network of facilities

Health is a State subject, and the primary responsibility for providing healthcare services, including cancer care, rests with the respective state governments. However, the Department of Health and Family Welfare provides technical and financial support to States and Union Territories across the country

Capabilities, aspirations of India’s youth limitless: Modi

The capabilities and aspirations of India’s youth are limitless, prime minister Narendra Modi said in his remarks to the media at the start of monsoon session of the parliament on Monday.  "In the past month, the country has achieved many milestones, filling citiz

India gets the first hydrogen train

Prime minister Narendra Modi on Friday laid the foundation stone and dedicated to the nation various development projects worth around ₹14,700 crore in Jind, Haryana.   The PM positioned the city as a shining reflection of the good governance model. Emphasizing that the entire Haryana

Climate change is stealing sleep

Climate change has at least doubled the temperature-related sleep loss across 1,338 major cities worldwide over the past five decades, highlighting an emerging but often overlooked public health consequence of rising global temperatures. A new study by Climate Central estimates that between 2020 and

Cabinet approves Mobile Phone Manufacturing Scheme

The union cabinet chaired by PM Narendra Modi has approved the Mobile Phone Manufacturing Scheme (MPMS) with a budgetary outlay of Rs 62,500 crore. It aims to further scale up the production, deepen domestic value addition, strengthen supply chain resilience, enhance global competitiveness. It

Building infrastructure is only half the job

Recent stories of stolen railway wires, disappearing communication towers and missing public infrastructure are often treated as bizarre law-and-order failures of India. Yet they raise a more fundamental question. Why does the State often discover the disappearance of a public asset only after it has alrea

Upcoming Conferences





Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter