Direct mailers: Government’s new outreach initiative -Governance Now

Direct mailers: Government’s new outreach initiative

Mailers are being issued by various union ministries as well as Niti Aayog

GN Bureau | July 20, 2016

#Arun Jaitley #gold bond scheme #Niti Aayog #Direct mailers

The NDA government has been quite active on the social media, sharing important developments on Twitter. In yet another initiative, it has now started sending out mailers so that the message can reach the target audience.

Last week, a mailer was issued from the office of railway minister Suresh Prabhu while another mailer was put out by the Niti Aayog.

On Wednesday, finance minister Arun Jaitley send out a mailer on “Sovereign Gold Bond (SGB) scheme - Fourth Tranche Open for subscription from July 18 - July 22, 2016.”

As the authorities realise the efficacy of these mailers, one hopes to see more mailers being issued by other ministries too.

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