Few pvt channels give credit to DD: Prasar Bharati CEO

Visionary Talks series: Monetisation not the main motive for the public telecaster

GN Bureau | August 13, 2020


#Visionary Talks series   #Mahabharata   #Ramayana   #Doordarshan   #Prasar Bharati   #Media   #Shashi Shekhar Vempati  


Very few of the 200-plus private news channels gave credit to Doordarshan for the live footage of the historic Bhumi Pujan ceremony at Ayodhya on August 5, says Shashi Shekhar Vempati, CEO, Prasar Bharati. This can impact the revenues but that is not what the public telecaster is aiming at.

The ceremony from 10.45 am to 2 pm, presided over by prime minister Narendra Modi, was a big draw among audiences and an estimated 160 million people viewed it on their screens. They all sourced the footage from Doordarshan but did not bother to mention so.

“When I asked my team to check how many channels gave credit to Doordarshan, there were only a handful and the rest had cleverly masked the logo with L-Bands and advertisements,” Vempati told Kailashnath Adhikari, MD, Governance Now, on Thursday in the latest instalment of the Visionary Talks series – a live webinar – held by the public policy platform.

Watch the video:



Vempati said that as a public broadcaster, “at DD, we consider it is our responsibility and share our content without expectations.” As a result, monetisation happens only to that degree and not beyond that.

He was speaking on various revamp initiatives taken by Prasar Bharati and how DD is planning to ride on the tremendous success of the decades-old epic serials, Ramayana and Mahabharata, during the lockdown and after.

You can see the previous episodes of the Visionary Talks series here: http://www.governancenow.com/visionary-talks-series
 

Comments

 

Other News

Spotting and nurturing young talent, helping them bloom

Things don’t turn up in this world, as former US president James A. Garfield once said, until someone turns them up. This is all the more so, when one considers the hidden gems that are waiting to be discovered. The world is full of talented young people who need just a nudge to provide that spark th

Khadi sets new record for single-day sale at Delhi shop

On Gandhi Jayanti this year, the Khadi India outlet in Connaught Place in the capital once again set a new record of khadi sales in a single day. In a single day, the Khadi India showroom at Connaught Place marked sale of Rs. 1.34 crore and broke its own previous record of Rs. 1.01 crore se

Mumbai Metro: Delay on Tracks

In Mumbai, the ninth most populous and congested city on the planet, high rentals compel citizens to spend five hours on an average travelling to work every day. Mumbai’s Metro Rail System extending towards Mumbai Metropolitan Region (MMR) will not only provide East-West connectivity

Sustainable tourism is responsible tourism

Tourism is a huge part of global culture nowadays and is also one of the biggest sources of revenue across the world. According to the World Travel and Tourism Council (WTTC), in 2019, the tourism industry contributed $8.9 trillion or 10.3% to the global GDP. The industry witnessed a massive lull in 2020 d

Fernandes: A Life as Legacy

The Life and Times of George Fernandes By Rahul Ramagundam Penguin/New India Foundation, 624 pages, Rs 799 Amer

India set to enter 5G era

After years of intense preparation, India is about to take the next step in information and communication technology. Prime Minister Narendra Modi will launch 5G services in India on October 1 and also inaugurate the 6th Edition of India Mobile Congress 2022 to be held till October 4, at Pragati Maidan, Ne

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter