Few pvt channels give credit to DD: Prasar Bharati CEO

Visionary Talks series: Monetisation not the main motive for the public telecaster

GN Bureau | August 13, 2020


#Visionary Talks series   #Mahabharata   #Ramayana   #Doordarshan   #Prasar Bharati   #Media   #Shashi Shekhar Vempati  


Very few of the 200-plus private news channels gave credit to Doordarshan for the live footage of the historic Bhumi Pujan ceremony at Ayodhya on August 5, says Shashi Shekhar Vempati, CEO, Prasar Bharati. This can impact the revenues but that is not what the public telecaster is aiming at.

The ceremony from 10.45 am to 2 pm, presided over by prime minister Narendra Modi, was a big draw among audiences and an estimated 160 million people viewed it on their screens. They all sourced the footage from Doordarshan but did not bother to mention so.

“When I asked my team to check how many channels gave credit to Doordarshan, there were only a handful and the rest had cleverly masked the logo with L-Bands and advertisements,” Vempati told Kailashnath Adhikari, MD, Governance Now, on Thursday in the latest instalment of the Visionary Talks series – a live webinar – held by the public policy platform.

Watch the video:



Vempati said that as a public broadcaster, “at DD, we consider it is our responsibility and share our content without expectations.” As a result, monetisation happens only to that degree and not beyond that.

He was speaking on various revamp initiatives taken by Prasar Bharati and how DD is planning to ride on the tremendous success of the decades-old epic serials, Ramayana and Mahabharata, during the lockdown and after.

You can see the previous episodes of the Visionary Talks series here: http://www.governancenow.com/visionary-talks-series
 

Comments

 

Other News

Social media guidelines: All you need to know about the change

Amidst growing concerns around lack of transparency, accountability and rights of users related to digital media, the government has framed ‘Guidelines and Digital Media Ethics Code’ after elaborate consultation with the public and stakeholders, to have a “harmonious, soft-touch oversight

PLI scheme to boost IT hardware manufacturing

A production-linked incentive (PLI) scheme with a cost of Rs 7,350 crore over four years was approved by the union cabinet Wednesday, aiming to boost domestic manufacturing and attract global investment in IT hardware like laptops, tablets, PCs and servers. The scheme extends an incentive of

Govt could’ve done more to support film industry: Ramesh Sippy

Lamenting the fact that the government has not done enough to uplift cinema halls badly affected by pandemic-induced lockdown and get back audiences to theatres, legendary filmmaker Ramesh Sippy has said that the film industry needs a revival package and larger government support than that announced in the

Genius of Ghalib, equally at home in solving murder mystery

Murder at the Mushaira By Raza Mir Aleph / 344 pages / Rs 799 While Indian-English writing has achieved great heights in literary fiction, that achievement is ye

As Covid cases rise, stringent restrictions are back in Mumbai

With the surge in the number of Covid-19 cases over the past few days in several districts of Maharashtra as well as in the city of Mumbai, stringent measures are making a comeback. BMC municipal commissioner Iqbal Singh Chahal on Thursday announced stricter rules against those flouting Covi

PM suggests special visa for doctors, nurses; regional air ambulance agreement

The spirit of collaboration among nations in meeting the challenge of Covid-19 has been a valuable take-away from the pandemic, prime minister Narendra Modi said Thursday, as he suggested creating a special visa scheme for doctors and nurses, so that they can travel quickly during health emergencies on the

Visionary Talks series with Ramesh Sippy, On The Future Of Cinema



Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter