Few pvt channels give credit to DD: Prasar Bharati CEO

Visionary Talks series: Monetisation not the main motive for the public telecaster

GN Bureau | August 13, 2020


#Visionary Talks series   #Mahabharata   #Ramayana   #Doordarshan   #Prasar Bharati   #Media   #Shashi Shekhar Vempati  


Very few of the 200-plus private news channels gave credit to Doordarshan for the live footage of the historic Bhumi Pujan ceremony at Ayodhya on August 5, says Shashi Shekhar Vempati, CEO, Prasar Bharati. This can impact the revenues but that is not what the public telecaster is aiming at.

The ceremony from 10.45 am to 2 pm, presided over by prime minister Narendra Modi, was a big draw among audiences and an estimated 160 million people viewed it on their screens. They all sourced the footage from Doordarshan but did not bother to mention so.

“When I asked my team to check how many channels gave credit to Doordarshan, there were only a handful and the rest had cleverly masked the logo with L-Bands and advertisements,” Vempati told Kailashnath Adhikari, MD, Governance Now, on Thursday in the latest instalment of the Visionary Talks series – a live webinar – held by the public policy platform.

Watch the video:



Vempati said that as a public broadcaster, “at DD, we consider it is our responsibility and share our content without expectations.” As a result, monetisation happens only to that degree and not beyond that.

He was speaking on various revamp initiatives taken by Prasar Bharati and how DD is planning to ride on the tremendous success of the decades-old epic serials, Ramayana and Mahabharata, during the lockdown and after.

You can see the previous episodes of the Visionary Talks series here: http://www.governancenow.com/visionary-talks-series
 

Comments

 

Other News

Freedom of press in India is a myth: Tewari

Sections of the news media have degenerated into becoming the pet performing poodle of the government, says Manish Tewari, former information and broadcasting minister and a member of the Lok Sabha. In a webinar chat with Kailashnath Adhikari, MD, Governance Now, on Friday as part of the Vis

In free fall: Close to 1 lakh Covid-19 cases a day

India has been hitting upwards of 90,000 fresh cases of Covid-19 every day for some time now, as the virus continues to spread amid further Unlock. The recoveries, on the other hand, are also creating new records. The country recorded 96,424 new cases of infection – the highest single-

India has new record of recoveries – but new cases remain high too

India once again registered 90,000-plus fresh cases of Covid-19 in a day, even as the number of recoveries too registered a new high – 82,961. The number of those who have recovered so far is now nearly four times higher than the number of active cases. India continues to record a spat

“In financial sector, governance is the key”

The fall of financial institutions is largely a result of governance failures and company board members must ensure checks and balances for the larger ecosystem, says entrepreneur Shachindra Nath, executive chairman and managing director, U GRO Capital. In an webinar chat with Kailashnath Ad

More discussion in parliament beneficial for country: PM

As parliament on Monday commenced its special session amid the raging Covid-19 pandemic, prime minister Narendra Modi underlined the importance of debate in the house, saying that it is “beneficial” for the country. “Several important decisions will be taken in this session

`My Family, My Responsibility`: Mumbai campaign to spread Covid awareness

As coronavirus refuses to abate, Maharashtra has become the first state in India to cross 1 million mark in terms of confirmed cases and stares at shortage of medical oxygen. Every day 2,000-3,000 new patients require oxygen support across the state. Those in a critical condition need 40-60 litres of oxyge

Governance Now Tech Masterclass State Governments

Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter