Few pvt channels give credit to DD: Prasar Bharati CEO

Visionary Talks series: Monetisation not the main motive for the public telecaster

GN Bureau | August 13, 2020


#Visionary Talks series   #Mahabharata   #Ramayana   #Doordarshan   #Prasar Bharati   #Media   #Shashi Shekhar Vempati  


Very few of the 200-plus private news channels gave credit to Doordarshan for the live footage of the historic Bhumi Pujan ceremony at Ayodhya on August 5, says Shashi Shekhar Vempati, CEO, Prasar Bharati. This can impact the revenues but that is not what the public telecaster is aiming at.

The ceremony from 10.45 am to 2 pm, presided over by prime minister Narendra Modi, was a big draw among audiences and an estimated 160 million people viewed it on their screens. They all sourced the footage from Doordarshan but did not bother to mention so.

“When I asked my team to check how many channels gave credit to Doordarshan, there were only a handful and the rest had cleverly masked the logo with L-Bands and advertisements,” Vempati told Kailashnath Adhikari, MD, Governance Now, on Thursday in the latest instalment of the Visionary Talks series – a live webinar – held by the public policy platform.

Watch the video:



Vempati said that as a public broadcaster, “at DD, we consider it is our responsibility and share our content without expectations.” As a result, monetisation happens only to that degree and not beyond that.

He was speaking on various revamp initiatives taken by Prasar Bharati and how DD is planning to ride on the tremendous success of the decades-old epic serials, Ramayana and Mahabharata, during the lockdown and after.

You can see the previous episodes of the Visionary Talks series here: http://www.governancenow.com/visionary-talks-series
 

Comments

 

Other News

Making sense of facts – and alternative facts

The Art of Conjuring Alternate Realities: How Information Warfare Shapes Your World By Shivam Shankar Singh and Anand Venkatanarayanan HarperCollins / 284 pages / Rs 599 Professor Noam Chomsky, linguist and public intellectual, has often spoken of &ls

The Manali Trance: Economics of Abandoning Caution in the Time of Coronavirus

The brutal second wave of the COVID-19 pandemic in India has left a significant death toll in its wake. Health experts advise that the imminent third wave can be delayed by following simple measures like wearing a mask and engaging in social distancing. However, near the end of the second wave, we witnesse

Govt considers fixing driving hrs of commercial vehicles

Union Minister of Road Transport and Highways Nitin Gadkari has emphasised deciding driving hours for truck drivers of commercial vehicles, similar to pilots, to reduce fatigue-induced road accidents. In a Na

Telecom department simplifies KYC processes for mobile users

In a step towards Telecom Reforms which aim to provide internet and tele connectivity for the marginalised section, the Department of Telecommunications, Ministry of Communica

Mumbai think tank calls for climate action

Raising concerns over rising seawater levels and climate change, Mumbai First, a 25-year-old public-private partnership policy think tank, has written letters to Maharashtra chief minister Uddhav Thackeray, minister for environment and climate change, tourism and protocol, Aditya Thackeray and Mumbai munic

Creation of ‘good bank’ as important as ‘bad bank’ for NPA management

After the recent announcement of the government guarantee for Security Receipts (SRs) to be issued by a public sector-owned National Asset Reconstruction Company Ltd (NARCL), there is a surge of interest around this desi version of a super bad bank. The entity will acquire around ₹2 trillion bad debts fr

Visionary Talk: Gurcharan Das, Author, Commentator & Public Intellectual on key governance issues


Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter