Food regulator faces Ramdev’s noodle challenge

Patanjali atta noodles has not got product approvals, says FSSAI chief while the yoga guru’s company denies any violation

GN Bureau | November 18, 2015


#Maggi noodles   #Maggi ban   #yoga guru   #Ramdev   #Maggi   #Food regulator   #FSSAI   #Patanjali   #atta noodles  

This is food for debate about finer points of law and the power of regulators in India. While Nestle went to court on Maggi noodles ban, yoga guru Ramdev is challenging the authorities in media.

Baba Ramdev made his debut in the instant noodles business with Patanjali Atta Noodles early this month, but has fallen foul with the food regulator, that took on the multinational Nestle. The Food Safety and Regulatory Authority of India officials say that the yoga guru’s noodles have not been approved by the agency.

“Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it,” Ashish Bahuguna, FSSAI chairperson who also holds additional charge as its CEO, told The Indian Express.

Bahuguna said instant noodles are not standardised products. They cannot bring it in market without approval. "They have got no permission from authorities to sell noodles," he added.

Calling the reports misleading, Patanjali Yogpeeth (Trust) released a press statement on Wednesday morning. "In context with misleading news published today in newspapers regarding Patanjali Atta Noodles, we categorically state that we have followed all FSSAI rules and guidelines and committed no violation," the press release read.

Baba Ramdev's spokesperson AK Tijarawala said, "According to the rules notified by FSSAI itself in August this year, there is no legal binding to take separate licence for launching noodles."

Patanjali Atta noodles is priced at Rs 15 with FSSAI licence number 10014012000266. However, Bahuguna told The Indian Express : “How can licence be given for a product that has not been approved? Licences are issued by the state government to manufacture certain items. But approvals for (non-standardised) products are given by us. That approval was not taken. I do not know how the licence was procured.”

The Baba Ramdev-owned Patanjali group had a turnover of Rs 1,200 crore in 2014 and a projected turnover of Rs 2,000 crore in 2015.

The FSSAI in June 2015 tested Maggi samples collected from different states in the wake of the Uttar Pradesh FSDA finding mono-sodium glutamate and lead in excess of the prescribed limit in the instant noodles. The government had said Maggi brand ambassadors will also be liable for action if advertisements are found to be misleading.

Maggi noodles was taken off shelves weeks later and Nestle was caught in a legal war against the government decision. Nestle India had to destroy noodles worth Rs 320 crore after the ban.

Nestle India resumed sales of its popular 2-minute noodle brand Maggi from November 9, and it was an instant hit among consumers. The company has partnered with Snapdeal for Maggi's comeback. Nestle India said Maggi will not be available in 8 states that have still banned the product

Patanjali Atta Noodles was launched a week after Nestle's Maggi made a comeback to retail shelves after a 5-month ban was imposed on it by the food-safety regulator.

Comments

 

Other News

`Bad Bank`: All you wanted to know about NARCL

The cabinet has cleared the formation of ‘National Asset Reconstruction Company Limited’ (NARCL) which will acquire “stressed assets” of about Rs. 2 Lakh crore in phases within RBI regulations in order to address the problem of humongous amounts of bad loans in public sector banks.

Citizens Charter: How this less-known law empowers us

When consumer rights and RTI activist Mohammad Afzal was shifting to a new residence in a different area, he required changes in various documents. He decided to take the help of the Citizens Charter along with other friends who also required similar work with authorities. The Citizens Chart

Minister for Ports, Shipping & Waterways emphasises on setting up of National Transport Facilitation Committees

Union Minister for Ports, Shipping & Waterways and AYUSH, Sarbananda Sonowal has underlined the importance of cross-border connectivity among India and developing nations of South-East Asia. Addressing the ASEAN summit on Future of India-ASEAN Connectivity Partnerships virt

Ministry of Finance organises advance training programme in PPP for states

The Department of Economic Affairs (DEA), Ministry of Finance and the Indian Institute of Management Bangalore has organised a virtual advance level training programme on Public-Private Partnership. Additional Secretary DEA, K Rajaraman, Joint Secretary, DEA, Baldeo Purushartha

Ministry of Agriculture signs MoUs for Digital Agriculture

Modernisation of the Agriculture sector will continue by infusing new technologies so that farmers can increase their income, states Agriculture Minister Narendra Singh Tomar. The Ministry of Agriculture and farmer welfare has signed MOUs for pilot projects with Cisco, Ninjacar

An enabling ecosystem for R&D is a must: Vice President

The Vice President, M. Venkaiah Naidu has stressed the need to create an enabling ecosystem for R&D for India to become a developed nation. He urged educational institutions to have an incr

Visionary Talk: GVL Narasimha Rao, Member of Parliament, Rajya Sabha on Upcoming UP Elections


Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter