On Gandhi Jayanti this year, the Khadi India outlet in Connaught Place in the capital once again set a new record of khadi sales in a single day.

In a single day, the Khadi India showroom at Connaught Place marked sale of Rs. 1.34 crore and broke its own previous record of Rs. 1.01 crore set on October 2, 2021. Earlier, the highest single day sale of Khadi stood at Rs 1.29 crore that was recorded on October 30, 2021, an official release said on Thursday.

Since October 2016, the one-day sales at khadi India’s flagship outlet in Connaught Place, New Delhi have crossed Rs 1.00 crore marks on several occasions.

Prime minister Narendra Modi has often spoken about these figures in his radio talk show, ‘Mann ki Baat’. He has also appealed citizens on several occasions from national and international forums to buy khadi and village industries products.

The PM’s message of adopting khadi and strengthening the poor spinners and weavers financially has reached every nook and corner of the country through the radio broadcast, the impact of which was seen in sales on the Gandhi Jayanti day, the release said.

It was for economic, cultural and social reasons and not merely political that Gandhiji launched the khadi movement. In furthering Mahatma’s vision, the PM has endeavoured to promote khadi and other village industries products among masses.

KVIC chairman Manoj Kumar attributed the increase in the sales of Khadi to the continuous backing of the PM. He said that due to the appeal from the prime minister, a large number of people, especially the youth, have been inclined to buy khadi.