Sachin Tendulkar to bat for water

His ads will hit TV screens on Saturday

PTI | February 19, 2010



Come Saturday, master blaster Sachin Tendulkar will be seen appealing to Mumbaikars on their TV screens to use water judiciously, as the city is facing one of its worst water crisis, top civic officials said.

Municipal Corporation of Greater Mumbai (MCGM) will officially launch the 'Save Water' campaign featuring the cricket icon this Saturday.

"The advertisement featuring Tendulkar, where he spreads the message of save water will be officially launched on Saturday," a civic official said.

Once the advertisement is unveiled it will soon be seen on TV, the official said.

Last month, Tendulkar, shot the 30-second film, urging people to use water sparingly in the 'Save Water' advertisement campaign for the local civic body.

The cricket icon spreads the message of saving water in Hindi and Marathi.

Comments

 

Other News

Master sculptor recalls the making of the Shankaracharya statue

The Golden Chisel: The Story Behind the Making of Ram Lalla  By Seethalakshmi S. and Rahul Nandan Rupa Publications, 168 pages, Rs 395  

Mumbai’s missing affordable homes

Mumbai’s real estate market keeps growing, yet homeownership remains out of reach for much of its population. Three experts – urban researcher Hussain Indorewala, urban planner Vidyadhar Phatak and developer Kamlesh Thakur of NAREDCO Maharashtra, agree that simply constructing more apartments

Rubio denies US foreknowledge of Starlink restrictions in Ukraine

US secretary of state Marco Rubio has said he was unfamiliar with the Wall Street Journal report suggesting Elon Musk had decided to throttle Starlink services in Ukraine, but rejected claims that Washington had ordered the restrictions to pressure Kyiv.   “There was no

Can AI change India’s breast cancer story?

Breast cancer has become a public-health challenge in India. The greatest opportunity is to find cancers earlier. Artificial intelligence (AI) is opening a new era in breast cancer detection. AI systems can analyse mammograms and other breast-imaging studies, identify subtle abnormalities and assist radi

Farm stability in the time of climate change

Indian agriculture is experiencing significant climate volatility, while the world economy seems to be in a highly volatile situation. Economic indices from various countries show that they need to recalibrate their strategies to withstand economic headwinds. In such a challenging situation, a country li

El Niño threatens India’s Rabi crops

India’s southwest monsoon ended with a 13% rainfall deficit in 2026, its weakest performance in a decade, raising concerns over agricultural production, water security and the upcoming rabi season. With El Niño expected to persist into early 2027, experts warn that declining soil moisture, dep

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter