Skill India: How Uber is generating livelihood opportunities for youngsters

Uber joins the Skill India platform to train youngsters and help them find employment

archana

Archana Mishra | October 19, 2016 | New Delhi


#MSDE   #Employment   #Skill India   #Uber   #FICCI  


Rekha, a labourer’s daughter, who was forced to leave studies had been for a while resisting intense societal pressure to get married. She wanted to be empowered, but didn’t know how to go about it. The future looked bleak. It was then that she spotted a pamphlet that promised a driver’s job after undergoing a free driving training programme.

It’s a heaven-sent opportunity, says Rekha referring to the skill development training programme of National Safai Karamacharis Finance and Development Corporation (NSKFDC). “People tried to demoralise my family when they came to know about my decision to undertake the driver’s training programme. But my father was supportive. Because of him I was able to go ahead,” she says.

Her father’s income was meagre and the family of five could barely make the ends meet. That motivated Rekha, a resident of Tigri area in south Delhi, to learn driving and support her family.

During three months of training, Rekha not only learned driving but also gained knowledge in motor mechanics. “We were taught basic English as well as self-defence skills,” says Rekha who is now all set to work for Uber, one of the most popular app-based cab services in India. 

“I am now waiting for my commercial [driving] licence. Once I get it, I can have my own car one day,” says a confident Rekha, who was awarded a Letter of Assurance from Uber at the 9th Global Skill Summit organised by FICCI in September.

Uber has signed a memorandum of understanding (MoU) with the National Skill Development Corporation (NSDC) of the ministry of skill development and entrepreneurship (MSDE) and Maruti Suzuki, and launched a project called – UberSHAAN. It helps people like Rekha get employment. It also supports prime minister Narendra Modi’s Skill India mission.

“Through this project, our plan is to rapidly scale up India’s entrepreneurial base and generate one million livelihood opportunities on the Uber platform by 2018,” says Amit Jain, president, Uber India.

Randhir Singh Kalsi, executive director, Maruti Suzuki, expects to train 30,000 drivers under this programme. The drivers will benefit from learning crucial aspects related to safe and responsible driving and also earn livelihood.

Both the executives see this as a venture to create more economic opportunities for government’s Skill India and entrepreneurship building initiatives.

Launched on July 15, 2015, the Skill India initiative is trying to create large-scale employment opportunities in sectors like telecommunication, retail, real estate and financial services. Skill development institutes are being run in participation with private players across the states, which are offering courses in 40 sectors like automobiles, gems and jewellery, retailing, hospitality, housekeeping, food and beverages, carpentry, agriculture, driving, manufacturing and many others.

These courses are aligned to the standards recognised by the industry and the government under the national skill qualification framework.
Uber, which is aiming to dominate the Indian market, is all set to tap the potential of the unskilled Indian workforce. The new project UberSHAAN would give access to skill development and driver training to the unskilled, help trained drivers receive commercial licences and support the entrepreneurial ambitions of licensed drivers through vehicle financing and leasing solutions.

As part of the MoU signed with Maruti Suzuki, the two will conduct a four-month pilot project in Delhi/NCR, Hyderabad and Chennai, and organise driver training and on-boarding programmes, which is required to join the Uber platform. On completion of training and receipt of a commercial licence, the company would support the journey of successful candidates by offering vehicle financing and leasing solutions. Based on learning from the pilot project, the partnership would be expanded to other cities across India.

Through its partnership with NSDC, it would set up Uber partner support centres in driver training centres affiliated to the Automotive Sector Development Council (ASDC) under NSDC. These centres would facilitate vehicle leasing, financing and digital skills for trained and certified drivers.

“The market dynamics have changed drastically with the unconventional approach that players like Uber have brought about in our country. It has opened doors for many,” said Manish Kumar, CEO, NSDC, in a statement. He believes the project will benefit many who are in need. “Innovative public-private partnerships to the skills ecosystem will deliver best practices that will create strong career pathways for youth from all backgrounds.”

According to Rajiv Pratap Rudy, union minister of state for skill development and entrepreneurship, it is a linkage towards creating entrepreneurship opportunities. “The prime minister has laid a strong emphasis on entrepreneurship and the role of technology in reaching out to the last mile. We can mobilise the untapped potential of millions of Indians and support them in their journey towards self-reliance,” he was quoted as saying in a press release by Uber.

MSDE was formed on November 9, 2014, and tasked with coordinating and harmonising this fragmented approach to skilling. Under its purview is National Skill Development Agency (NSDA) which looks after quality assurance and labour market information system.

Also, NSDC handles industry linkage and private sector training capacity and sector skill councils (SSCs) for assessment and certification. Each state has its specific state skill development mission to develop state skill policy, coordinate training programmes and mobilise financing. 

Currently, the availability of desired skill sets to meet future job demands is a focus area for the industry and the government. What is peculiar to this situation is that only 4.69 percent of India’s workforce is formally trained. But a significant proportion of the existing workforce possesses skills acquired through experience or informally. They are skilled but uncertified, failing to fulfill the industry standards.

According to a KPMG report, with a higher GDP and low aggregate employment elasticity, the ability of the economy as a whole to absorb labour has been a challenge. Hence, government measures to boost employment generation are a key driver in the overall growth. All these councils are working in a direction to create skilled manpower, required to provide impetus for growth and sustainability.

In the first year of Skill India, 1.04 crore workforce was trained through several central government programmes and NSDC associated training partners in the private sector. The flagship scheme, Pradhan Mantri Kaushal Vikas Yojana (PMKVY), alone skilled more than 20 lakh people.

(The story appears in the October 16-31, 2016 issue)

Comments

 

Other News

Cyclists plan ‘memorial ride’ to press demand for infrastructure

Cycling is a passion for many, and it is a way to fitness too. With rising numbers of vehicles on the road, the government encourages this environment-friendly mode of transportation, but it comes with numerous challenges. An accident last month on the Mahipalpur flyover of south Delhi, which took the life

“World headed towards stagflation; India must take care of the poor”

As the post-pandemic fallout and geopolitical uncertainty slows down global economies and sanctions against some nations, energy crisis and inflation are adding to the troubles, India is projected to be decoupled from world economy and fare better. To check if this belief really holds water, in the latest

The changing nature of CSR in India

With the advent of globalization came a new set of challenges for corporations, notably the duty of ensuring the well-being of all stakeholders while also protecting the planet`s natural environment. Although we are dedicated to a faster and more inclusive rate of growth, it is equally imperative that we f

BMC commissioner Chahal conferred with hon. doctorate

BMC commissioner and administrator Iqbal Singh Chahal has been conferred with a Honorary Doctor of Science Degree (honoris causa) by Guru Nanak Dev University in Amritsar, Punjab. Chahal was conferred the degree during the 48th convocation of the University in Amritsar at the hands of Punjab

Sebi to have two-track approach on ESG

Securities and Exchange Board of India (Sebi) aims to use a two-track approach on environmental social and corporate governance (ESG). Addressing a conference on ‘ESG for Atmanirbhar Bharat` in Mumbai, Sebi chairperson Madhabi Puri Buch said that that there should not be a single carbo

Accuracy more important than speed in news: Anurag Thakur

Presenting authentic information is the prime responsibility of media and that facts should be properly checked before they are put in the public domain, union minister of information and broadcasting Anurag Thakur has said. “While speed with which the information is transmitted is imp

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter