With good pricing and wide variety of devices, Delhi-based Micromax sells more smartphones than global player Samsung
Prahlad Rao | February 4, 2015 | New Delhi
India has arrived in India. In one small achievement, Indian company Micromax has dislodged multinational brand Samsung as top smartphone vendor in India.
According a report by UK research firm Canalys, Micromax has 22 per cent share of the total smartphone market in India, ahead of Samsung's 20 per cent. For last few years Samsung had occupied the top slot.
There are various reasons for the growth of Delhi-based Micromax. Their performances are partly due to its continuing appeal to mobile phone users upgrading to smartphones and price. In Q4 2014 in India, 23% of shipments were of devices priced under Rs 6,000, while 41% were of devices in the bracket Rs 6,000 to Rs 12,000.
Rushabh Doshi, an analyst with Canalys says that "catering to local market preferences will become increasingly important. Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones.” Micromax has recently launched YU Yureka smartphone and its Canvas Nitro and Canvas Hue are popular phones.
Many companies have launched devices with innovations like greater battery life. “But vital to success is selling these handsets at low price points to appeal to the bulging mid-level income market in India,” says Doshi.
Meanwhile, Indian market for smartphones experienced very strong annual growth of 90 per cent, with 21.6 million units shipping in the fourth quarter. The other major local vendors continued to jostle for third and fourth places. The top four players in Q4 2014 in India by units shipped were Micromax, Samsung, Karbonn and Lava.
India has the world's second-highest number of mobile phone after China and is the third-biggest market by number of smartphones sold.
Union Minister of State (Independent Charge) for Science and Technology, MoS PMO, Department of Atomic Energy and Department of Space and MoS Personnel, Public Grievances and Pensions, Dr Jitendra Singh on Tuesday interacted with and felicitated the first 20 All India Toppers of IAS/ Civil Services Exam 20
In a major decision, the Government has decided to grant waiver of ISTS charges to Off-Shore Wind Projects and extend the waiver to Green Hydrogen/Green Ammonia. This decision has been taken to facilitate wider execution of offshore wind energy initiatives, to promote the expansion of Green Hydrogen / Gree
Urging use of alternative and cost effective fuels to reduce pollution caused by vehicles, union road transport and highways minister Nitin Gadkari on Thursday said finding cost-effective fuels is the need of the hour and underlined that use of fuels like bio-CNG and green hydrogen help in protecting the e
The foodgrain production of 3305.34 lakh tonnes is estimated in the current agricultural year 2022-23 – higher by 149.18 LMT as compared to the previous year, according to the Third Advance Estimates of production of major crops released by the ministry of agriculture and farmers welfare.
The AI Supercomputer ‘AIRAWAT’, installed at C-DAC, Pune, has been ranked 75th in the world. It was declared so in the 61st edition of Top 500 Global Supercomputing List on Tuesday at the International Supercomputing Conference (ISC 2023) in Germany. It puts India on top of AI S
The ongoing third Environment and Climate Sustainability Working Group G20 meeting (May 21-23) has focused on three aspects: land degradation and reclamation of mining areas, Blue Economy and sustainable ocean management and resource sufficiency and circular economy. Leena Nandan, secretary,