Social networking sites present a unique opportunity for embracing the future of governance based on the feedback of end users. Gov 2.0, as it is being called, is already here but more can be done to engage with the citizens and improve governance based on these vital inputs.

A netizen feels involved when Delhi Traffic Police takes action on traffic violations based on his post on the DTP Facebook page. The same webpage also provides useful information on traffic restrictions and jams which are helpful to citizens. Mumbai police, however, has three Facebook pages it is difficult to ascertain which is the official one. Such fake pages defeat the purpose of effective communication. A few social networking sites like twitter have resolved the issue by verifying the users.

Committees of parliament can similarly seek feedback from people through these sites on policy matters and elected representatives can also stay connected to their constituencies. Anti-corruption agencies can use these sites to inform people on ways and means to report corruption and malpractices in government.

Employment exchanges can post job requirements and links to the same. Authorities like election commission can use the new medium to connect with young voters and inform them about election schedules. Municipal corporations can take inputs on roads, water, sanitation and condition of other utilities from the citizens through these sites.  

These sites are independent third party websites without any editorial controls. Therefore, citizens can provide genuine feedback and the government agencies can get access to authentic comments and complaints of the end users. As transparency, open government and engagement with the citizens gains currency, the future really lies in using the new media to the fullest.