Neha Sethi | February 5, 2010
Sachin Tendulkar is the face of the Brihanmumbai Municipal Corporation (BMC) to promote water conservation in Mumbai. The cricketer will now be seen in BMC advertisements telling Mumbaikars to use water judiciously and to make an attempt to avoid wastage of water.
Sachin will give a message of 'save water, save Mumbai' at a time when the city runs the risk of running dry because of water shortage. The cricketer will be seen saying that he uses a bucket to bathe, instead of using a shower, thereby saving water. The ad will be aired both in Hindi and Marathi.
BMC has undertaken a campaign to make people aware of the need to use water judiciously. The shortage has occurred due to the delayed and insufficient monsoon which has forced a 15 percent water cut. Sachin has become the civic body's first brand ambassador for water conservation. BMC is also planning to rope in more celebrities to spread the message.
The BrihanMumbai municipal corporation (BMC) has rejected the Congress accusations of financial irregularities worth Rs 8,000 crore—9,000 croe in awarding contracts for getting project-affected people (PAP) tenements on private land. BMC has said that it implements vital p
Does the concept of sedition have a place in modern democracies? This question became more relevant when the apex court recently put the country`s colonial-era sedition law on abeyance stating that there is a “requirement to balance… security interests and integrity of the State… and th
The Collected Stories of Saadat Hasan Manto: Volume 1: Bombay and Poona Translated by Nasreen Rehman Aleph Book Company, 548 pages, Rs 999 There are writers, there are writers’ writers, and then there are readers’ writers. Saadat Hasan Mant
Meet Promila Krishna, 39, Lalita Nayak, 40, Parbati Gadba, 42, Sanadei Dhuruwa, 39, and Nabita Barika, 41, of Kundra block in Odisha’s Koraput district. Except for Promila who is a matriculate, others haven’t attended school beyond the elementary level. However, while introducing themselves to
Michelle Obama once said, “No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” That should be so obvious, but it is not, and countries keep depriving themselves of the contributions of half of their popul
The Congress is scheduled to hold a Chintan Shivir (meaning, ‘introspection camp’) from May 13th to 15th in Udaipur and it has identified six specific areas for introspection. These are 1. Political 2. Social Justice and Empowerment 3. Economy 4. Organization 5. Farmers and Agriculture and 6. Y