Horror: Are 'masala' films making a comeback?

With the economy again on a downswing, and frustration levels rising, is Bollywood returning to making escapist films in line with the prevalent mood?

ankitalahiri

Ankita Lahiri | December 6, 2013



“ Sari ke fall sa, kabhi match kiya re. Kabhi chhod diya dil, kabhi catch kiya re...“

 Can anybody make sense of these lyrics? These are just two lines from a song in the soon-to-be released movie “R…. Rajkumar”, a film purportedly promising to be a three-hour-long ordeal, ensuring that the audience does not need use their brains.

As the Indian economic situation goes through a period of depression, suppression, oppression and frustration, the audience, it seems, is also returning to a mood of escapist cinema. Cinema has always been considered a reflector of the society, and also, at the same time, a reflector of the society’s mood. With the economic slump striking deeper roots with every passing quarter, Bollywood is back to the phase of “masala” films, in tow with nonsensical lyrics which are present just for the sake of words.  

This year has seen the release of several such films, far outnumbering the non-masala films that have been produced. In economic terms, the return to the masala formula can be seen as an indication of the cycle we are following. Are we, by admitting that we prefer masala films over the ‘meaningful’ and ‘good’ flicks, returning to the 1990s – an era of bad movies and even worse scripts, storylines and lyrics?

The ’90s, especially the early part of the decade, were marked by frustration, unemployment and a whole generation of youth who wanted more from the government and the society at large. And as the calendar waits to be taken off and replaced with a new one for 2014, the scenario outside is not very different – there are job cuts in almost all sectors, industrial production has stagnated, economic growth just about hurtling through, the profits declining and the youth voicing their disappointment with the political-economic scenario.

Cinema is following suit. While the early ’90s saw a succession of revenge movies – Vijaypath, which introduced Ajay Devgn astride two bikes to the Indian audience, would be a typical example – the biggest hit of 2013 is a battle between Krissh 3 and Chennai Express. Both movies came with an unwritten disclaimer – DO NOT USE YOUR BRAIN!

At the same time, I am not saying god movies are being made. In fact, there’s quite a few of them – smart, intelligent, off the tired and beaten track. The year saw some exceptional films like “Madras Café” and “The Lunchbox”, among a few others, by directors willing to experiment. But on a larger scale, what were the bigger hits?

With the preference tilting towards the masala, is the larger Indian audience saying that we will pay for three hours worth of cinema so that we can escape the realities of life? By reflecting the mood, is the audience saying, please do not reflect our reality? Are we so fed up of things, which are seemingly going so beyond our control, that for those three hours we would rather see a hero take out our frustration on a villain for no real reason other than his mere presence, and a heroine who looks so colorful that even the Christmas lights this year seem dull?

Exaggeration is a practice, which, we as Indians have been very well equipped with. But the recent popularity of masala films and their ‘suitable’ lyrics brings out a bigger question that we may have been alluding – if art is reality twice removed, then what is the reality that we are choosing?

Comments

 

Other News

Doctors, experts call for ban on junk food ads, mandate warning labels

More than 30 doctors, medical scientists and public health professionals have urged the government to take decisive action against the aggressive advertising and marketing of junk food, calling for a watershed ban on advertisements for foods high in fat, sugar and salt (HFSS) and ultra-processed foods (UPF

Asiatic Lion population rises from 523 in 2015 to 891 in 2025

On World Lion Day 2026, environment, forest and climate change Minister  Bhupender Yadav celebrated India’s remarkable journey in lion conservation and reaffirmed the country’s unwavering commitment to protecting wildlife and biodiversity.   In a post on soc

Railways imposed ₹5.13 crore fine for food quality and hygiene violations

Indian Railways serve about 58 crore meals every year on an average. About only 0.0008% food quality related complaints are received on average. Based on complaints during the last three years, appropriate penal actions have been taken by IRCTC. Such actions include imposition of fines amounting to ₹5.13

STHAVAR: Why every Indian built asset needs a permanent digital identity

India has built digital systems for identity, payments, taxation, documents, logistics and public services. State governments, ministries, infrastructure agencies and urban local bodies have also created portals for land records, building permissions, project monitoring, property taxation and municipal s

Saksham Skill census identifies 22,000 job-ready candidates in one Mumbai ward

A first-of-its-kind AI-enabled skill census conducted in Mumbai`s H-West Ward has identified a potential livelihood pipeline of nearly 22,000 candidates, generated over 32,000 provisional job matches while revealing that 71.2 per cent of surveyed homemakers are willing to join the workforce, according to

GI tags: Scaling traditional wealth into global brands

Geographical Indication (GI) tags have emerged as a powerful tool for protecting India`s cultural heritage, while creating economic opportunities for local communities. By linking products to their place of origin, GI tags preserve traditional knowledge, prevent misuse, and enhance consumer trust. They h

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter