Artists must get royalty for repeat telecast of work: Shailesh Lodha

System in place would have helped during lockdown, says veteran actor

GN Bureau | August 18, 2020


#lockdown   #Covid-19   #TV   #Entertainment   #Media   #Shailesh Lodha  


TV channels must pay royalty to artists for repeat telecast of their work, says renowned actor, comedian, writer and poet Shailesh Lodha, who is famous for playing the role of Taarak Mehta in the longest running sitcom, ‘Taarak Mehta Ka Ooltah Chashmah’.

In a webinar conversation with Kailashnath Adhikari, MD, Governance Now, a platform for analysis of public policy and governance issues, Lodha has said that TV industry pays on per-day basis and if an artist’s work is repeated they must get royalty for their work.

Watch the video:



The actor said that unlike the western nations where markets are evolved and progressed, no royalty is given to artists for repeat telecasts here. “Intellectual Property Rights (IPRs) should come out with solutions for such issues and the channels must consider this and evolve a system…. if a system was in place.... the lockdown would not have impacted artists the way it did,” said Lodha during the webinar as part of the Visionary Talks Series on Monday.

Earlier episodes of the Visionary Talks Series can be accessed here: www.governancenow.com/visionary-talks-series

“It was because of repeat telecasts that TV consumption increased during the lockdown and the channels did not earn revenues which otherwise would not have happened,” he observed.

The actor also said that the TV and entertainment industry could have taken better care of the needs of its daily wage and underprivileged workers like spot boys and technicians. He added that the entertainment industry is part of the society and timely aid for these workers could have helped avoid loss of lives to an extent.

Lodha was speaking on the plight of Indian television industry, one of the sectors most impacted by Covid-19.

Responding to question on how allied activities like appearances and brand endorsements have been impacted due to the ‘new normal’ of virtual and online appearances and when the revival could happen, he replied that for a performer, interaction and appreciation from live audience is crucial and important. “It has become a buyer’s market now when both income and satisfaction level have decreased,” said Lodha.
 

Comments

 

Other News

Reality As It Is: The Buddha`s advice on overcoming bias, prejudices

‘See Things As They Are’: Life Lessons from the Buddha Edited by Nanditha Krishna Aleph, 98 pages, Rs 399 There is a wonderful idea behin

World growth expected to face inflation pressures

World GDP forecasts for 2023 have been revised down again as central banks intensify their fight against inflation and the outlook for China’s property market deteriorates, says Fitch Ratings in its latest Global Economic Outlook (GEO) report. Fitch now expects world GDP to grow by 1.4

200+ bird species documented in Chhattisgarh’s first-ever survey

Nine species of owls (including the magnificent spot-bellied eagle-owl), 10 birds of prey, 11 species of Woodpeckers (including white-bellied woodpecker – the largest woodpecker in peninsular India), and many other species have been documented during a first-ever bird survey in Chhattisgarh.

Cyclists plan ‘memorial ride’ to press demand for infrastructure

Cycling is a passion for many, and it is a way to fitness too. With rising numbers of vehicles on the road, the government encourages this environment-friendly mode of transportation, but it comes with numerous challenges. An accident last month on the Mahipalpur flyover of south Delhi, which took the life

“World headed towards stagflation; India must take care of the poor”

As the post-pandemic fallout and geopolitical uncertainty slows down global economies and sanctions against some nations, energy crisis and inflation are adding to the troubles, India is projected to be decoupled from world economy and fare better. To check if this belief really holds water, in the latest

The changing nature of CSR in India

With the advent of globalization came a new set of challenges for corporations, notably the duty of ensuring the well-being of all stakeholders while also protecting the planet`s natural environment. Although we are dedicated to a faster and more inclusive rate of growth, it is equally imperative that we f

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter