Governance Now Masterminds

Chai wallas are now hot on Twitter

Don’t be surprised if you find your nearest chai walla featured in this social media campaign launched by the Tea Board of India

GN Bureau | January 18, 2017


#Twitter   #Tea Board of India   #Tea  

Going beyond the issues pertaining to tea production, tea growers, prices, research and statistics, the Tea Board of India in one of its social media campaign is recognising, connecting and thanking the tea sellers, who make their living out of tea production.

The board via its official Twitter handle has asked Twitterati to post pictures or selfies, videos and small bio about their favourite tea kiosk with #MyChaiwala hashtag. From famous tea seller turned author Laxman Rao to any unknown tea seller in any corner of the country, many are featuring in this campaign.

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